Nowadays, success in business is not always a matter of what you know, but also whom you know. Research suggests that 85% of all jobs are filled via networking. The more connections you have, and the better quality those connections are, the faster you are likely to accelerate your career.
Social networking has been used for business advancement for much of the past 30 years. The premise behind the concept of networking is that it’s based on a principle of reciprocity for mutual gain: I help you, you help me, and we both move forward together.
If you are looking to expand your professional circle through networking, there are a few things you should keep in mind.
Social Networking for Busy People
Many people love to attend networking events, but for some, it can be tough to find the time to get out and socialise with new people. Fortunately, we live in an era where technology is at its prime. With the use of your computer, or smartphone, it is possible to make connections with thousands of people without ever leaving your office.
While this may not compare to meeting people in person, for those with jam-packed schedules, it is good to know that there are alternate ways for busy professionals to create and maintain contact with others in related jobs and industries.
Most people are familiar with major social networks like Facebook and Twitter, but there are a few other dedicated social networks for business use. The most popular and well-known of these business networking tools is LinkedIn, which allows you to find contacts in like-minded industries, and gain recognition by publishing articles promoting the work you do.
The concept of Co-working spaces
Another way to increase your networking opportunities is to take advantage of co-working spaces. A flexible workspace set-up is especially good for small start-up companies, individual entrepreneurs and freelancers.
Running a business from co-working space can save you money and afford you an opportunity to share workspace with other companies who are on a similar path, or whom have complimentary skills or ideas you might require.
In addition, coworking allows you to have all the benefits of a fully equipped high-tech office, without the initial headache of selecting the IT infrastructure and furnishings, and without the expense of paying for them upfront.
Networking in person
When you do have an opportunity to network in person, whether it is a convention or community event, you should seize the opportunity with both hands.
When you meet people in person, it gives them a better opportunity to evaluate your sincerity, which can subsequently increase their trust. As everyone knows, trust is the most important business asset anyone can have.
So, whether you meet someone online, in work, or in person at a networking or social event, try not be shy and make sure you have business cards on you at all times. Also, don’t forget that the most important thing is to give others a chance to speak and listen intently to what they have to say.
Through community events, educational seminars and wellness initiatives, our serviced offices aim to create a social network for our Glandore members.
If you would like to learn more our flexible workspace options, click here. We would love to help you with your company’s growth and expansion.