01/09/2016

Pulp announce new music video app

Glandore Members

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Photo courtesy via Pulp

We're delighted to congratulate Glandore Dublin Member Pulp, who have just announced the beta launch of their mobile video app and social sharing platform. With two simple taps, Pulp users can easily create and take part in tons of immersive short music videos on their smartphones.

Pulp aims to be a new type of interactive music channel. Instead of passively consuming music, Pulp enables users to really interact with it. The iOS app is the first to enable users to mix their own videos with innovative live-video filters and animations. What’s more, people can lay these videos over their favorite songs, and then share the creations with Pulp’s community and on their social networks.  To get started, users may choose from a range of live video filters. These include artistic light effects, animatedbackgrounds and memes. They then shoot a five secondloop video within the app, and select a soundtrack for the video. Users can share their videos on social media and discover new music videos created by Pulp’s community. Pulp offers over 25 million songs from Apple Music to chose from for video.

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Photo courtesy via Pulp

Mobile video consumption is on the rise. In fact, according to HubSpot, YouTube reports mobile video consumption on the platform goes up 100 percent each year. And more, 92 percent of all mobile video consumers share videos with their social networks. The Pulp platform is well-poised for success in the mobile video market, as it combines music and video to create a whole new type of immersive platform. “While we all used to listen to the radio or watch music channels on TV to find new music, that’s no longer the case. Nowadays people don’t want to consume music passively, but rather interact and take part in it. Documenting our lives through music videos is a fun and artistic way to express ourselves socially” said Pulp Co-Founder and current Glandore Member, Stan Massueras. With the rise of Snapchat, Vine, and now Instagram stories, users are making themselves the subjects of themedia they consume. Pulp lets you search for new music, but even better, make yourself the star of your own short music video.

You can follow Pulp here or visit pulp.mobi for more information.

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