Want to make your brand stand out for the right reasons?
We are delighted to bring you a guest post from Ian Matthews today. Ian is the content and analytics marketing manager at Rebrandly and is here to show you the easiest way to create, share and manage branded links.
How do you share your links?
If you frequent social media nowadays (and let’s face it, we know you do) you’ll probably have noticed many companies and influencers shortening their links. Most are using a generic URL shortener, making their links look something like this: goo.gl/7Y0K. While generic shorteners are useful for compacting a long, ugly URL, the issue is that you still end up with an ugly URL- albeit a shorter one. Generic shorteners completely take away the opportunity for you to showcase your brand name.
Branded links, on the other hand, help you take over control of your own brand awareness and recognition. Rebrandlyis the easiest way to create, share and manage branded links.
What is a branded link anyway?
Branded links allow you to use your own custom domain, an industry suitable top level domain (TLD) and a relevant keyword to create truly unique links. This offers companies and individuals the chance to showcase their brand on all of the links they share.
So instead of creating anonymous links, you’re creating links that look more like: BrandName.Link/Keyword.
A branded link is memorable, pronounceable and completely customizable, so they help you to increase your brand visibility in the links you share, even when others share it for you. Branded links can help to increase the click through rate by up to 39% when compared to generic short URLs thanks to the increased trust from viewers.
A few use cases:
Linkedin: You can use a branded link to easily direct people to your Linkedin page. Since branded links are pronounceable and memorable they can easily be shared both online and offline, even verbally! For example, I use IanMatthews.Link/edin when asked for my linkedin page.
Printed Materials: One of the biggest challenges of using print advertising like leaflets or flyers is tying the return back to your marketing efforts. By using a branded link you can create an easily shareable and memorable link that can be tracked against that campaign, giving you the exact number of website visits that your prints contributed to.
How Can I Get Started?
To get started all you need is a Rebrandly account and to register a domain name directly with Rebrandly, choosing from among more than 500 domain extensions from .link to .pizza, and everything in between. We take care of all the setup for you, so getting started is super simple.
These are just a small sample of some of the ways that you can use branded links. You can check out almost 101 examples on our article “Not Quite 101 Ways to Use a Custom URL Shortener”.