Five Minute Focus On: Eimear Kavanagh, Thomson Reuters
Tell us about yourself
My name is Eimear Kavanagh and I’m from Dublin, my background is in Marketing and I have worked in various different countries over the years including Germany and Australia. I studied International Marketing in college and I have a particular interest in digital and content marketing, recently completing an Advanced Diploma in Digital Marketing. I have worked in both the private and public sector and in both small Irish businesses and large multi-national corporates. I am currently the Senior Marketing Executive for Thomson Reuters Legal Ireland and I am responsible for all marketing activity for the Irish portfolio of products as well as various print, software and online products in the UK market. I have been with the company for almost a year and a half and based in Dublin with quarterly visits to our UK headquarters in London.
Tell us about Thomson Reuters
Thomson Reuters is the world’s leading source of news and information for professional markets. Our customers rely on us to deliver the intelligence, technology and expertise they need to find trusted answers. The business has operated in more than 100 countries for more than 100 years. The Legal business of Thomson Reuters delivers best-of-class solutions to help legal professionals practise the law, manage their organisation and grow their business
What’s your role in Thomson Reuters?
Working at Thomson Reuters in a small hub like Dublin means that my job can vary a lot compared to my colleagues in the UK. As the only one responsible for marketing in Ireland I often get tasked with more than just promotional activity, for example internal communications, sales support, PR, events and various other commercial tasks. My main focus is to drive leads for our Print, Online and Software products but often I will be consulted on various other non-marketing projects going on in the Irish business. In saying that, I like that my job is different and I get experience in all areas of a commercial business and have the ability to make informed commercial decisions for the business to succeed in the current legal market. Being based in a smaller market like Ireland also means that we are closer to our customers, in our case legal professionals, and we can form strong relationships with them. This has really helped with some of the newer marketing trends like thought-leadership as I have been able to work with well-known professionals to create engaging content and thought-leadership campaigns showing that Thomson Reuters are committed to being the industry leader in supporting legal professionals to succeed every day.
Tell us something about Thomson Reuters we might not know
Thomson Reuters operates in more than 100 countries, and has more than 60,000 employees. In a recent discussion Jim Smith, CEO of Thomson Reuters, stated his commitment to reaching 40% female representation in senior leadership roles by 2020. When he made this announcement, women made up 43% of our employee population but only 30% of our senior leadership. Progress towards this goal will be publicly reported as part of the Corporate Responsibility & Inclusion Annual Report. I am really proud to be part of an organisation that promotes diversity and inclusion and which has been bold enough to set a target. I believe setting targets like we have will be a real incentive to people looking for an enlightened and progressive employer.
What do you like about being a Glandore member?
Although Thomson Reuters are still relatively new to Fitzwilliam Hall the Glandore team have made us feel very welcome, helping us settle in nicely and going the extra mile to ensure we are happy in our new office space. The atmosphere is relaxed and it’s nice to see new faces every day. The communal spaces are comfortable and bright and easy to work in and it’s good to have a choice of where to go for meetings or lunch etc. I know a lot of the team here are enjoying some of the extra social activities which come with being a Glandore member which is a nice option.
What do you like about living and working in Dublin?
As I am originally from Dublin I have always wanted to end up back here, after 5 years of living away from Dublin I moved back in early 2016 and I am really enjoying it. The bars and restaurants are getting better and better and there are new spots opening up regularly which gives more choice than ever. Working in Dublin is handy because it is not to big so it’s easy to get from one side of the city to another. Dublin Bikes has also made getting around the city much easier and quicker. There is a lot more opportunity for young people in Dublin too with various large multinationals like Facebook and Google locating their EMEA HQ’s here. There is also a lot of support for start-ups in Ireland which is encouraging for anyone who has dreamed of starting their own business and the economy continues to grow bringing a lot of people back who left during the recession.
Friday nights in or Friday nights out?
This is a hard one, I suppose it depends how my week has been and if I have been travelling. I do like going for a drink after work on a Friday and I never want to cook! So I will either go for drinks and a bite to eat in town or sit in with a glass of wine and a take-away. Either way there’s not much effort involved!