Five Minute Focus On: Damian Sweeney, The Pure Asset Co. Ltd

Glandore Members & Partners

Tell us about The Pure Asset Co. Ltd.

The Pure Asset Co. Ltd. was established in April 2016 and all aspects were fully launched on 10th August 2017. We are the only online precious metal dealers in Belfast. Indeed we are the world’s only bullion brokers focused purely on investment grade physical gold and silver of a minimum purity of 99.5% offered through both an online store and trading platform.

What is your role in the company?


Tell us something about The Pure Asset Co. Ltd we may not know

We are the sole appointed members, on the island of Ireland, of the Allocated Bullion Exchange (ABX), which is the leading exchange for physical bullion in the world. Through the pioneering ABX ‘MetalDesk’ trading platform the private investor has for the first time the opportunity to buy, sell and store wholesale physical gold and silver wherever they are in the world. Investors are able to take delivery of the physical metal or store it in the vaults of any of the trading hubs on the exchange namely London, New York, Zurich, Dubai, Hong Kong, Singapore or Sydney.

What’s next for The Pure Asset Co. Ltd?

We are exploring the blockchain and bitcoin space with a view to developing potential opportunities involving a physical gold backed cryptocurrency.

What do you like about working in Belfast?

The buzz along with the positive energy of the city! If you want some peace and quiet you can find that too!

What do you like about being a Glandore Member?

The city centre location of the office is perfect. Everything seems to operate smoothly and if it doesn’t its well hidden. Along with hassle free comfortable office space and great staff what more could you ask for.

Friday nights in or Friday nights out?

I have two active young boys that I like to do things with on Saturday so I limit Friday nights out to a maximum of one a month.


For more information you are welcome to check out the Pure Asset Co. website at or follow them on social media; Facebook | Twitter | YouTube.

For those interested in trying a free demo of the MetalDesk trading platform click the link below where all you will need is your email address to register for immediate access:

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